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Margarita

MARKETING

Marketing Strategy

City Sprouts

Project Details

Period:

Duration:

Expected Hours: 

No. of Volunteers:

Dec 24 - Mar 24

3 months

3-5h/wk

3

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Anchor 1

Who we are

City Sprouts is a social enterprise that was started in April 2019, inspiring communities to grow their own food and become more sustainable through sprouting green spaces and programs. They have redeveloped part of the former Henderson Secondary School into a food and social hub now called Sprout Hub in the heartland of Redhill. This is CitySprouts’ first physical location. Collocated with a nursing home and childcare center, Sprout Hub now hosts more than 30 allotment-based community farmers, 3 agrifood partners and an open air dining concept. Beyond activating the space, City Sprouts also curates a series of programs and events aimed at raising awareness and fostering the ground up spirit for food production, physical and mental wellness.

Sprout Hub is built upon the vision of an ecosystem where knowledge can be shared, intergenerational communities reconnected through urban agriculture.

What to expect

To conduct digital outreach to promote and increase participation in City Sprout's community events which aims to inspire communities through sprouting green spaces.

  • To work with City Sprout's marketing head to identify the best tools to enhance digital engagement (email marketing, paid ads etc.) - Help to craft the content calendar for Instagram and Facebook posts for Jan, Feb, Mar 2022 - Design 2 collaterals a week to publish on social media

What we look for

Expertise Level Required: Low to medium

Preferred Skills:

  • Copywriting
  • Content Creation
  • Social Media Marketing
  • Graphic Design

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